Connect with upYOU

Lucas Arruda is the founder of upYOU and a recognised reference in executive leadership and innovation strategy. He has built an international career with more than 16 years of experience in audit and management. As a Partner at a Big Four firm, he led projects with global companies, governance networks and high-complexity environments.

 

In the United Kingdom, he led a social innovation project focused on strengthening the early childhood sector, consolidating his vision that real impact is born from the combination of strategy, innovation and human development.

 

Recognised by Forbes as one of the Brazilians driving innovation and inclusion, Lucas brings together future vision and human impact.

 

He holds an MBA with distinction from the University of Edinburgh, where he deepened his expertise in cultural transformation and leadership development. At upYOU, his mission is clear: to help people and organisations be real, go beyond and stay connected. For him, authenticity, boldness and connection are not just values — they are practices that elevate careers and strengthen organisations for the future.